Know, Like, Trust
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to…
Meet Kahawai Point, New Zealand
Kahawai Point, south of Auckland, is a new residential community offering coastal riverside living. The masterplan for Kahawai Point sensitively embraces around 800 homes, ranging…
Your biggest business asset
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide…
Four steps for more clients
– by Craig Wilson Many of the hundreds of business owners I talk to every year tell me that their business is different. That their…
Don’t sell on price alone
– by Craig Wilson I have been working with a business owner who offers an excellent service, is reliable and gets very good results for…
Ready, Fire, Aim
– by Craig Wilson I am involved in a couple of different businesses, but one of the common denominators is the need for these businesses…
A simple marketing framework for rapid growth
– by Craig Wilson Modern marketing is confusing, right? There are so many potential marketing channels and so many experts telling you that what they…
Reverse the risk to guarantee client growth
– by Craig Wilson In every business transaction there’s always somebody who has to take a chance. Typically it is the business who tries to…
The biggest opportunities are after the sale
– by Craig Wilson Most marketing and business growth strategies are very much focused on the front end of the transactional journey; lead generation and…
The 5 “Ones” of Successful Marketing
The fastest way to grow your business is to have a really focused approach. Follow these 5 “ones” to grow faster.: One target. Don’t be…
Marketing by Numbers
Do you know your marketing numbers? Whether you like it or not, modern marketing is all about numbers. Sure, your agency or marketing team will…
Marketing advice from an industry legend
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can…