Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Digital
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Search ranking factors in 2023
– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
Using analytics to plan your marketing
Do you think advanced tricks like data mining and predictive analytics are out of reach for a small or medium-sized business? This is not entirely…
Understanding Pay Per Click Advertising: Broad Match v Exact Match
Better targeting leads to better PPC results When it comes to digital marketing, if you need quick results, then there are few better options than…
How much is first place in search worth?
Usain Bolt won the 100m sprint at the last Olympics. Who came second? Michael Phelps came first 8 times in the pool at the last…
Inbound marketing the perfect strategy in tough times
Inbound marketing could well be the perfect strategy to include in your business marketing mix during tough economic times. While it is important for businesses…
Craig featured in Marketing Magazine’s Digital Issue
Marketing Magazine‘s March 2009 issue is now out featuring a full page story by our very own Craig Wilson. The March 2009 release is their Digital…