A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
The importance of business momentum
– by Craig Wilson What do you think is the most important aspect of your business? Money? Clients? Growth? They’re all very important, but there’s…
The conversation in your prospect’s mind
– by Craig Wilson There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The…
Start charging what you are worth
– by Craig Wilson The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth…
Know, Like, Trust
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to…
Meet Kahawai Point, New Zealand
Kahawai Point, south of Auckland, is a new residential community offering coastal riverside living. The masterplan for Kahawai Point sensitively embraces around 800 homes, ranging…
Your biggest business asset
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide…
Four steps for more clients
– by Craig Wilson Many of the hundreds of business owners I talk to every year tell me that their business is different. That their…
Don’t sell on price alone
– by Craig Wilson I have been working with a business owner who offers an excellent service, is reliable and gets very good results for…
Ready, Fire, Aim
– by Craig Wilson I am involved in a couple of different businesses, but one of the common denominators is the need for these businesses…
A simple marketing framework for rapid growth
– by Craig Wilson Modern marketing is confusing, right? There are so many potential marketing channels and so many experts telling you that what they…
Reverse the risk to guarantee client growth
– by Craig Wilson In every business transaction there’s always somebody who has to take a chance. Typically it is the business who tries to…