The importance of long-tail keywords in your search strategy
Long-tail keywords are important in search strategies because they can help increase a website’s visibility for less competitive, more specific phrases. Google like context, authority…
Inbound marketing
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
How to build a successful SEO campaign
Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…
Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Search ranking factors in 2023
– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…
Your simple marketing plan for 2023
Modern marketing is confusing, right? There is now an overwhelming amount of marketing options to consider. It’s no wonder marketing budgets are stretched thin and…
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
The importance of business momentum
– by Craig Wilson What do you think is the most important aspect of your business? Money? Clients? Growth? They’re all very important, but there’s…
How to Build Authority by Giving Away Ideas
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These…
Is social media a waste of time for your business?
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and…