Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Posts by Craig Wilson
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Search ranking factors in 2023
– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…
Kaden Centre launches online exercise platform for cancer patients
Research highlights that regular exercise before, during and following cancer treatment decreases other adverse side effects and is associated with reduced risk of developing new…
Business through empathy
– by Craig Wilson (This post originally appeared in Newcastle Herald on 10 June, 2020) My dad, a successful business person and very handy golfer,…
Meet Kaden Centre
Kaden Centre is a Newcastle based organisation that delivers custom, targeted exercise programs to people experiencing all stages of cancer and chronic illness, safely prescribed…
Meet Bravo Migration
Bravo Migration is one of Australia’s leading Australian visa and study specialists. They have helped over 3000 people migrate to Australia. Now, with the turmoil…
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
The conversation in your prospect’s mind
– by Craig Wilson There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The…
Start charging what you are worth
– by Craig Wilson The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth…
Know, Like, Trust
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to…