SEO for voice search
Voice search is an increasingly important aspect of SEO as the use of voice assistants and smart speakers are becoming more popular. Additionally, Google has…
Inbound marketing
How to optimise your website for mobile devices
Optimising your website for mobile devices is an extremely important aspect of SEO. The majority of internet users access the web on their smartphones, so…
How to get more blog traffic for your business
I recently posted how blogging is still relevant and actually helps your SEO strategy. But it’s even better if you can maximise the number of…
How to create an SEO campaign for lead generation
– Craig Wilson Ranking high in search isn’t all about website traffic, it also needs to deliver tangible results…like enquiries and leads and sales. That’s…
How to optimise your website for semantic search
– Craig Wilson As I posted recently, semantic search can have a significant impact on SEO because it changes the way search engines understand and…
How does semantic search affect SEO?
– Craig Wilson Semantic search is a method of understanding the intent behind a search query, rather than just matching keywords to a webpage. It…
SEO plan for local businesses
– Craig Wilson An SEO plan for local businesses should focus on targeting local keywords and building local citations and links. Here are some steps…
Why FAQs are important in search
– Craig Wilson Frequently Asked Questions (FAQs) are important in search because they help provide users with the information they are looking for and can…
How to research keywords for your business
– Craig Wilson Keyword selection is important for your website because it can help attract the right audience to your site and improve your search…
The importance of long-tail keywords in your search strategy
Long-tail keywords are important in search strategies because they can help increase a website’s visibility for less competitive, more specific phrases. Google like context, authority…
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
How to build a successful SEO campaign
Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…