How to Build Authority by Giving Away Ideas
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These…
Is social media a waste of time for your business?
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and…
5 ways to make your website sell more
These days there aren’t many businesses that can compete without a good website. A 2014 study found that 81% of shoppers do some online research…
How to be great at sales even if you hate selling
I have a secret. I really don’t like selling. The thought of contacting someone and trying to convince them to buy something they may or…
The 5 essential ways to grow your business this year
Business growth Business advice can often be extremely complicated, but when you break it all down the basics remain the same, whether you run a…
The future of search will be spoken
Every year a new technology is being touted as the ‘next big thing’ that will change the way we do business and marketing. While some…
The problem with being average
How do you measure your business and it’s success? There’s a good chance that you are measuring against your industry’s averages. “What are our competitors…
Social media marketing mistakes
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all…
Conversion Strategies That Work
The majority of business I talk to are very keen to increase traffic to their website. I’ve even seen businesses with a lot of web…
Start at end for marketing success
Every week I receive enquiries from business owners or marketing managers wanting help with their marketing. The first question I ask is, “What is the…
The power of asking the right things
One thing I’ve learnt over the years is that constantly working is not the key to business success. However, constantly working on the right things…
Social Media Pitfalls to Avoid
I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of…